The privatisation of British Rail from 1994 accelerated the decline in use of the typeface on the railway network with most of the privatised train operating companies who now manage individual stations choosing to use the fonts associated with their own corporate identities for station signage and publicity. The typeface remained in near-universal use for signage at railway stations but began to be replaced with alternatives in other areas, such as in InterCity's 1989 'Mark 4' passenger carriages which made use of Frutiger for much of their interior signage. Key elements of the rebranding were still being used during much of the 1980s and Rail Alphabet was also used as part of the livery of Sealink ships until that company's privatisation in the late 1980s.īy the end of the 1980s, British Rail's various business units were developing their own individual brands and identities with use of Rail Alphabet declining as a consequence. The DRU's 1965 rebranding of British Rail included a new logo (the double arrow), a shortened name British Rail, and the total adoption of Rail Alphabet on station signage, corporate communications, advertising material, trackside signs, fixed notices and signs inside trains and train liveries.
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